Corporate Identity: The Palace Group Brand Story
Back in September 2007, Palace felt after more than 20 years in business, we had to review our brand positioning and define who we are now from where we come from.
We had experienced growth and were no longer just a consulting engineering firm but that growth hadn't been reflected anywhere and even our employees still believed we only had one company in consulting engineering! That was the wake up call we needed and we embarked on defining ourselves and our service offering to our customers.
The result was a revamped look of our corporate identity incorporating the Group logo coupled with a fresh definition of who Palace is. This new identity says we are moving, we are ready to spread our wings globally remaining stable and focused as we have always been.